CloudSync SaaS Platform
01The Problem
CloudSync was struggling to generate qualified enterprise leads. Their website traffic was high but demo booking rate was under 2%. Sales team complained about lead quality, and CAC was ₹18,000 with a long payback period. No clear funnel from awareness to qualified demo.
02The Solution
Built a demand generation engine focused on education before conversion. Created a VSL (Video Sales Letter) explaining the platform's ROI, then designed a multi-step demo booking flow with qualification questions. Launched targeted LinkedIn campaigns to IT decision-makers and rebuilt the website for clarity and conversion.
03The Execution
Ad Strategy
Launched LinkedIn campaigns targeting CTOs, IT Directors, and Operations Managers at companies with 50-500 employees. Used content syndication for cold audiences, VSL for warm audiences. Implemented retargeting with case study content.
Funnel Structure
Built a VSL landing page with 8-minute video demonstrating ROI calculations and platform benefits. After video, users answered 3 qualification questions before booking demo. Qualified leads went straight to calendar, unqualified leads entered nurture sequence.
Pages
Redesigned homepage with benefit-driven messaging and clear CTAs. Created dedicated pages for each use case (DevOps, SysAdmin, IT Management). Added comparison page vs competitors and ROI calculator.
Systems
Integrated Calendly for automated demo booking. Set up HubSpot for lead scoring and sales handoff. Created Slack alerts for high-intent leads. Implemented tracking for MQL→SQL→Closed Won.
04Key Metrics
05Visuals
06Results Summary
CloudSync now generates 340+ qualified demos monthly with a 78% show rate. MQL→SQL conversion increased from 12% to 34%, and CAC dropped from ₹18,000 to ₹6,800. Sales cycle shortened by 23 days due to better-educated prospects. The system scales predictably, and sales team satisfaction with lead quality is at an all-time high.