NutriFlow Supplements
01The Problem
NutriFlow was spending ₹2.5L monthly on Meta ads with inconsistent results. Their product pages weren't converting, and they had no way to segment customers or build trust before the sale. Cost per purchase was ₹1,200 with ROAS fluctuating between 1.2x and 1.8x.
02The Solution
We rebuilt their entire acquisition system from the ground up. Started with a quiz funnel to segment customers by health goals, then designed personalized landing pages for each segment. Restructured Meta campaigns around quiz completions rather than direct purchases, and implemented a 3-email nurture sequence. Created trust-building content including ingredient breakdowns and third-party testing results.
03The Execution
Ad Strategy
Launched 12 creative variations testing different angles—results focus, ingredient education, lifestyle transformation. Separated cold traffic (quiz) from warm traffic (store). Implemented dynamic product ads for cart abandoners.
Funnel Structure
Built a 6-question quiz to identify customer goals (weight loss, muscle gain, energy, immunity). Each result page showed personalized product recommendations with social proof. Quiz completion rate: 68%.
Pages
Redesigned product pages with benefit-driven copy, ingredient transparency sections, and video testimonials. Added urgency elements (stock indicators, limited offers) and trust badges. Optimized for mobile-first experience.
Systems
Integrated with Klaviyo for automated email sequences. Set up Facebook Pixel events for quiz completion, add-to-cart, and purchase. Created dashboard for real-time ROAS tracking by campaign and product.
04Key Metrics
05Visuals
06Results Summary
Within 90 days, NutriFlow's acquisition system was generating 8,400+ qualified leads monthly at ₹42 per lead. The quiz funnel converted 18.5% of completions to purchases, and overall ROAS stabilized at 3.8x. Customer LTV increased by 42% due to better segmentation and personalized recommendations. The system now scales predictably with ad spend.