Case Study

UrbanCart Fashion

E-commerce FashionComplete e-commerce growth system with Instagram ads, influencer funnel, and retention strategy

01The Problem

UrbanCart had strong organic social presence but struggled to scale paid ads profitably. ROAS was 1.8x, and customer retention was poor. No systematic approach to influencer partnerships or content creation.

02The Solution

Built a full-funnel e-commerce system combining paid ads, influencer content, and post-purchase retention. Created a content engine for continuous creative testing and implemented automated email/SMS flows for retention.

03The Execution

Ad Strategy

Launched Instagram and Facebook campaigns with 40+ creative variations monthly. Implemented dynamic product ads and collection-based targeting. Tested UGC content vs studio shots.

Funnel Structure

Built collection pages optimized for browsing and discovery. Created urgency with limited drops and flash sales. Implemented one-click upsells and bundle offers at checkout.

Pages

Redesigned product pages with lifestyle imagery, size guides, and styling suggestions. Added reviews and Instagram feed integration. Optimized mobile checkout flow.

Systems

Set up Klaviyo for abandoned cart, post-purchase, and win-back sequences. Implemented SMS for VIP customers and flash sales. Created referral program with Smile.io.

04Key Metrics

2,800+

Monthly Orders

4.2x

Average ROAS

31%

Repeat Purchase

+42%

AOV Increase

05Visuals

Instagram Ads

Product Pages

Email Flows

06Results Summary

UrbanCart scaled from 400 to 2,800+ monthly orders while maintaining 4.2x ROAS. Repeat purchase rate increased from 12% to 31%, and AOV grew by 42% through strategic bundling. The brand now has a predictable content and creative production system that feeds directly into paid ads.