Case Study

Zamp Analytics Facebook Ads

B2B SaaS - AnalyticsInternational scaling campaign using full-funnel Facebook Ads with free strategy calls and retainer conversion

01The Problem

Zamp Analytics needed to scale internationally across UK, USA, and UAE markets. Had no systematic approach to lead generation and struggled to convert awareness into qualified clients. Required building brand presence in new markets while generating high-intent leads for their retainer business (minimum $1,000/month).

02The Solution

Built a complete full-funnel Facebook Ads strategy with three integrated stages: awareness to reach international founders and startups, strategic retargeting to engaged audiences, and lead generation through free strategy calls. Implemented localized targeting by geography and audience filters, combined explainer videos with testimonial-based remarketing, and structured budget allocation to maximize funnel efficiency.

03The Execution

Ad Strategy

Awareness stage: Explainer videos and carousel ads showcasing Zamp's analytics capabilities targeting founders, startups, and tech directors across UK, USA, UAE. Remarketing stage: Client testimonials and case snippets with CTA 'Book Free Strategy Call' to warm audiences. Used lookalike audiences from website visitors and LinkedIn data.

Funnel Structure

Awareness → Lead Generation → Conversion funnel. Awareness ads introduced the platform to founders. Remarketing kept engaged users focused on the free strategy call offer. Strategy calls served as qualification gate before conversion to retainer clients.

Pages

Landing pages optimized for strategy call booking with clear value props. Used testimonials and case snippets to build trust. Implemented calendar integration for seamless booking experience.

Systems

Integrated Facebook Pixel tracking across all funnel stages. Set up automated strategy call reminders and follow-up sequences. Created dashboard for real-time monitoring of funnel metrics from impressions to retainer conversions.

04Key Metrics

150,000+

Impressions

120

Qualified Leads

₹417

Cost Per Lead

32%

Call Booking Rate

05Visuals

Ad Strategy & Targeting

Campaign Structure

Campaign Objectives

06Results Summary

Zamp Analytics successfully scaled into UK, USA, and UAE markets. Achieved 150,000+ impressions with 95,000 unique founder/startup reach and 4.8% engagement rate. Generated 120 qualified leads at ₹417 cost per lead with 32% conversion from ad-to-call booking. 31 strategy calls attended with strong engagement on pain points (data-driven marketing, website conversion, scalable development). Recommended scaling to ₹1,00,000 monthly ad spend to double lead flow and accelerate international growth.